Jingles vs Social Media

Back in the days when Amazon was only a river, Foursquare was only a playground game, and MySpace was only a small corner of a dorm room, jingles reigned supreme for brand campaigns. Almost all big products had a jingle associated with them. Nowadays, there are fewer jingles driving advertising. What changed?

We’ll tell you: Amazon became a website, Foursquare became an app, and MySpace became the beginning of social media. Companies tend to have a much bigger focus on social media these days than radio and TV advertisements. But social media simply doesn’t have the auditory component that’s crucial for getting your customers to engage and remember your product.

Jingles are such great memory-triggering techniques when they are associated with products. For example, I know every ingredient on a McDonald’s Big Mac... Two all-beef patties, special sauce, lettuce, cheese, pickles, onions - all on a sesame seed bun! This jingle campaign ran in the 70’s, and yet, the jingle transcended time.

Jingles still work! And a jingle PLUS social media? You’ll be in advertising heaven.