The best way for a producer to hire a voice over talent is to hear of a sample of their work through a voice over demo. But putting together your first demo is often a classic case of “Catch 22” – how can you produce a demo if you have never worked before?
The solution is to come up with spots that you create. So now, you must become not only the actor, but the producer and the writer as well.
The first thing you must do is asset your own strengths and weaknesses. What do you think you really could be cast for? Crazy guy? Urban hip got-it-all-together guy? Intelligent doctor? The guy next door? A caring mother? Crazy shopper? Used car salesman? Surfer dude? Laid back nothing-ever-bothers-me-fellow? Straight announcer type? Comedian? You should have at least 3 - 5 different types of characters that for which you think you would be cast.
Listen to commercials. Watch TV shows. What is the popular culture? Maybe everyone is looking for Reese Witherspoon or a Jennifer Aniston... or maybe a Johnny Depp or a George Clooney.
Now, armed with your particular “type”, start looking for copy that allows you to experiment with those characters that fit your personality. Find the copy in magazines, on the airwaves, in the internet. Adapt the copy to “your character,” make all the sentences short, read it out loud, and practice, practice, practice.
Now it's time to record, edit & review your demo... To be continued!
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